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My take on the FTC guidelines for bloggers

is over at the Guardian's Comment is Free section:

I'm a mommy blogger. For the past six months or so that was akin to saying I was a used car saleswoman. No, it had nothing to do with the stereotype that all I write about is my daughter, how cute she is and what we did that day. It had to do with the pile of freebies that I apparently live under and the idea that I lie about them.

They call it blogola – payola for bloggers – the term for free stuff that bloggers get to review on their site and even the cash that some accept for those reviews. Those "offers" can also take place on micro-blogging sites such as Twitter, as exemplified by the recent controversy surrounding the #nestlefamily event – in which bloggers have agreed to take part in a promotional event organised by the multinational company. After months of warning us, the US Federal Trade Commission addressed the situation.

Read the rest over at Comment is Free.

Gotta say that it's crazy and interesting how the conversation is so focused on me calling myself a mommy blogger. Hmmm...I feel like when I do that it's always an experiment to see how fast the respect level drops and how quickly the shit flies. I wonder how the comments would be if I had called myself a book blogger instead? Or a feminist blogger? But since the media is focusing on mommy bloggers when discussing the FTC, I wanted to put that label in first. Aw, language, how I love you. 


Dani L said…
I think the problem is the term "blogger." and then the "mommy blogger" is a whole different thing. Loaded term as far as I can see.

What if "bloggrrs" simply called themselves writers? Opinionists (is that a word?) Diarists? Chronicler of the Human Condition?

Just some thoughts.
Jacinta said…
Hey, I read the Guardian cif section every day. You're not british, right? Women get shat on over there. If you had called yrself a feminist blogger you would've got 500 comments, 250 of which would've had to be deleted due to offensiveness.
I never heard of Mommy Blogs before. I have a Mama Blog!
Jacinta said…
It's actually a totally trendy wendy arty farty airy fairy liberal/leftie anti-patriarchal/feministical paper, but the people who comment on the cif section are just a bunch of Tories
It is unfortunate that a few high-profile bad apples have to make things more difficult for everyone else. I've talked to quite a few book bloggers who are contemplating quitting blogging because they don't want to have to worry about whether they are disclosing things properly.

Jen - Devourer of Books

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