90s Bitch: Media, Culture, and the Failed Promise of Gender Equality by Allison Yarrow My rating: 4 of 5 stars To be called a bitch is contextual and gendered. If a woman is called a bitch in anger, it is demeaning. If a man is called one in anger, it is not just demeaning, but an attack on their masculinity. And then there are those, like myself, who embrace the term as one of strength. Sometimes women use it as a term of endearment, "You are a strong bitch!" Other times we translate the attack and flip is back to the offender, "You're damn right I'm a bitch!" But how does the word impact our daily lives and politics? From Brenda versus Kelly to Tonya versus Nancy, Allison Yarrow's careful examination of who gets called a bitch reveals why the feminist movement failed to make the progress it should have in the 1990s and its ramifications to our lives today. You may wonder how one word has so much power. That is why ...