Writing at the intersection of motherhood, feminism and my Latinidad

17 January 2012

According to Honda, your life ends with marriage & the baby carriage

Have you seen Honda's new ad campaign?

It's called "The Leap List" and I guess the reason I didn't get a pitch about it is that I'm an old married mother. Far past the apparent target audience for "The Leap List."

It's a rip off from the old idea of having a bucket list, but instead of making a list of things to do before you die, it's asking pepole to make a list of awesome things to do before making a big leap in life. Two leaps that Honda thinks you should make lists about? Babies and marriage. Take a look:

So what do we learn here? That men will be restricted from doing awesome things because a baby weighs him down and women can't make movies after they get married.

Oh, that Honda cars aren't for us old married parent types. I'll certainly keep that in mind when it's time *knockonwooditisyearsfromnow* for my husband and I to buy a new car.

Because heaven knows that a Honda can't take the boredom that goes along with fathers and married women.


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