Skip to main content

Book Review: Share This! by Deanna Zandt

Disclosure: I count Deanna as a friend and colleague. While she interviewed me for this book, it wasn't included. She also asked me if I would review this book and obviously I said yes. Now on to my review...

Share This! How You Will Change the World with Social Networking by Deanna Zandt is a must read for everyone who hates on social networking, who isn't sure why the hell anyone would engage in social networking and for those of us looking to use social networking for good. That's a lot of people, I know. But it's a quick read! Barely 100 pages, if you don't count the significant extras she puts in the resource section. But still a quick read.

As someone who uses social networking/media for fun and good, it was a breezy read. It was far too social networking for me, but I know far more people who need this book than who could have been quoted in this book. There is a need for this book. I understand that statement each day someone asks me if foundations should be online. Yes! Can they fundraise there? Yes! Will they fulfill their capital campaign by Tweeting? Probably not.

That naunce of using social networking is what Deanna gets spot on and explains well.

For most of my blogging career, I did it under a tiny veil of anonymity. The last few years of doing just that made me uncomfortable for many reasons including the fact that I wasn't getting the props I deserved and that those around  me didn't know the resource that had in me. OMG how many times I've been in the "We should start a blog!" or "Why should we buy the dot com if we just use the dot org domain?" conversations. I wasn't just holding myself back, but others by proxy. Deanna digs into this as well and dares us all to use our own names and pictures of us.

What I appreciated the most from this book was the death of clicks = popularity. There is no way to measure your influence online due to social networking. Yes, sometimes you can see when someone clicks over from Facebook or via Twitter, but sometimes your links and story get disconnected from your account. Viral is not easily measurable. Everyone needs to realize that. Marketers, swag pushers and politicos. It's like porn, you know a great connector when you see it.

There is also a good segment that deals a death blow to personal branding and a section on why parents shouldn't be scared of what is online. Hooray!

Bottomline is that this is a great book for the newbies. Don't fall for people telling you that they are a social media guru and can help you raise a shit load of money online. Don't warp your message to fit what someone told you is your brand. Just be you and have fun.

Please purchase a copy from an indie bookstore or and hand it to your favorite troublemaker.

* Book links are affiliate links. If you buy your book here I could make a very small amount of money that goes towards this blog.


Popular posts from this blog

Review: Mary: The Adventures of Mary Shelley's Great-Great-Great-Great-Great-Granddaughter

Mary: The Adventures of Mary Shelley's Great-Great-Great-Great-Great-Granddaughter by Brea Grant My rating: 4 of 5 stars View all my reviews

Frederick, A Virtual Puppet Performance - Read by Michael Shannon

WOW...this is my first post during the Coronavirus pandemic! I hope you and your loved ones are healthy and safe. Thanks to the Chicago Children’s Theatre, the city’s largest professional theater devoted exclusively to children and families, for launching a new YouTube channel, CCTv: Virtual Theatre and Learning from Chicago Children’s Theatre. To kick if off we are treated to Frederick. Here's hoping this helps with your little ones. Or is a comfort to everyone of all ages. Chicago Children’s Theatre’s all-new virtual puppet performance was created while all of the artists were sheltering in place, working with resources limited to what they had in their homes or on their laptops. Frederick is directed by CCT Co-Founder and Artistic Director Jacqueline Russell. Puppets and sets were designed, built and puppeteered in a home studio by Grace Needlman and Will Bishop, CCT’s Director of Production, the creative team behind CCT’s annual series of Beatrix Potter puppet show

Book Review: Wolfpack by Abby Wambach

Less than a year ago, Abby Wambach took the stage at Barnard's commencement and gave a speech that shook many, including myself, to the core . Her speech went viral and I made the above image in order to share the highlights of her speech. Earlier this month Abby released the speech in book form. Wolfpack : How to Come Together, Unleash Our Power, and Change the Game is short (less than 100 pages) but is much more than just her speech . You get a peek into how the speech came together and why she said everything. And because the book is short and is an expanded speech, it moves quickly. I feel that it moves with the same ferocity that Abby use to move down a soccer field. And you might find yourself cheering as she takes you through the story. Abby has always been one of my favorite players. The way she ran amok on the pitch was exactly the way I felt I played sports. Never caring how you looked and giving it your all. Leaving it all on the field. When she retired from socc