A year ago I had a silly idea for a personal blogging goal. As I do with some of my posts, I added a "How about you?" at the end in an attempt to start a conversation. But in the era of social media, I knew that most conversation about a blog post happens on social media and not the comments section, so I didn't think much about it. I scheduled the post and waited . OK, I figured that a few friends would humor me and do it for a day or two. I never set up any systemic way to track how often the hashtag was used on any platform because I honest to gawd thought it would peter away. Now I get people asking me to give metrics on how many people, who are they, how old are they, where do they live? I did create a census form for participants , but I know it undercounts (yes, it is still open!). It is hard to get all those answers, but really it does not matter how many people joined in on my silly idea. What matters is that they did and in that we created a new community.