So not only are they a super neat idea (pretty period panties) and they have awesome marketing images. This "Perfect Body" campaign is not the first time a wide range of bodies have been used in their images.
BUT...get this, they have a line of underwear called "The League of Ladies" that depicts bad ass ladies of history as superheroes. Which, I guess they kinda are.
The only downside to "Dear Kate" underwear is that the magic science stuff that make them awesome for wearing during one's period make them not suitable for drying in a dryer. And if you're like me and a bit forgetful, you might ruin a pair.So careful!
Disclaimer: I was not paid for this glowing blog post, but I did receive some pairs of their underwear for a test run.